Food: Asia and japan and simple japanese pleasures15 Jul 2011 12:48 pm

Japan, especially Okinawa, has a strong drinking culture. There are countless pubs, bars and restaurants in any neighbourhood to cater to work groups, friends and family looking to gather together and be social while drinking and eating. But, sometimes drinking out can be expensive. Hell, even beer at the grocery stores in Japan is quite pricey because of the taxes imposed on the higher malt content of the beverage. So what to do when you just want to have a drink after work, but not think too hard about it, or spend too much money?

My friend, the chu hai/chu hi is waiting for you at your corner store.

Chu hais are a kind of cocktail that get their name from combining shochu and high ball. Shochu is a kind of Japanese distilled alcohol. It is not quite as strong as vodka and has a bit more flavour, but is similar in many ways. You can drink these cocktails in many flavours at izakayas, but much easier and faster is the canned version.

Keeping to the high ball formula, chu hais come in many flavours and are mostly carbonated and fruity. Their alcohol content ranges from 3 to 9 percent (STRONG varieties feature higher booze numbers) and can be night destroying if you drink too many of them, especially from supercans. There are sugar free versions, those combined with favourite sodas, seasonal kinds… the flavour possibilities are endless.

In the photo, a variety of chu hais including two only in Okinawa summer limited edition flavours, pineapple shikwasa (a kind of citrus found on Okinawa) and acerola pineapple (acerola is a tart berry.) Back in the white can is a white soda chuhai, one of my favourites. It is a kind of tangy milky yogurty flavour. All very refreshing on a hot day.

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